University Parents Club

Giving parents a whole new meaning to Highlander Hospitality with the first club of its kind in our area.  Enjoy special benefits and insider access throughout the year when you book directly with us.

Parents reading a book with a child

A Club Designed with Families in Mind

Highlander Hospitality means more than offering a welcoming place to stay and people ready to serve your needs.  It also means making some things easier for families of all make ups and sizes to be closer together during those critical university years.  So, we created the University Parents Club.  At no cost to you now or ever, we want to give you special benefits and privileges when you or your family stays at your hotel.  Browse the list of benefits and then sign up today.  It's FREE to join!

Club Benefits & Perks

  • Discounted green fees at the Pete Dye River Course of Virginia Tech
  • Complimentary parking at The Highlander
  • Complimentary high-speed WiFi
  • Priority reservation access for other popular events, including family weekends, sporting events, and other high demand dates 
  • 20% off at Red Provisions
  • 10% off at Bee & Butter
  • Exclusive priority reservation access for spring graduation dates
  • 15% discount off our best available guest room rates

Sign Up Today & Start Earning Your Perks